The Hypoallergenic Leader:
Gluten-Free, Yeast-Free,
Super Pure
Since 1977!
SuperNutrition products have been free from allergenic nutrient sources since we started in 1977. Even though this can make our raw material costs higher, we only accept ingredients that are pure, clean and hypoallergenic.
The World's Best Buy!
As you may know, we at SuperNutrition have a goal of getting the higher more effective anti-aging vitamin potencies into people's bodies so they can experience for themselves the super-health that anti-aging potencies bring. To do this, we've always offered our higher anti-aging potencies at prices comparable to or lower than regular potency multi-vitamins.
NEW PRODUCT HIGHLIGHT:
Simply One 50+ for Men & Women
Introducing the new one-per-day multi-vitamin specifically designed for women and men 50 years of age or older.
- Highest potency one-daily multivitamins available
- Highest B-vitamins for superior natural energy production, immune support and mental clarity
- Extra protection for heart, memory and eyes
- 200 mg calcium & 1,000 IU vitamin D3. Simply One 50+Men (and Women) are the first one-daily vitamins with a full 1,000 IU of vitamin D3.
- Nutritional herb-greenfood blend with organic alfalfa
- Add extra bone-building calcium with SuperNutrition's Calcium Blend, the most comprehensive bone-building formula on the market
- Learn More
FEATURED NUTRIENT:
Vitamin A
SuperNutrition Multi-Vitamins Now Have More Vitamin A!
In 2002, we lowered the retinol vitamin A in our multi-vitamin formulas to 500 IU.
We did this because two studies raised concerns that Daily Value potencies of
vitamin A (5,000 IU) might cause bone loss in senior women.1,2
Many companies, including SuperNutrition, chose to lower the
vitamin A content of their products until further
studies were conducted to clarify the findings. Some even switched from true
retinol vitamin A to the non-essential antioxidant beta-carotene, which can cause a vitamin A deficiency because most people's bodies do not absorb or convert beta carotene into vitamin A adequately. (See: Page 2)
Research has recently been completed that puts to rest any concerns about vitamin A.
3 The 2002 studies were calculations derived from a
questionnaire-based analysis
of the participants’ diets, meaning that they depended on the memory and accuracy of
the participants in filling out forms that estimated what they ate.
The new research
was based on much more accurate blood-test measurements of vitamin A. These more rigorous tests confirmed that retinol vitamin A does not pose a risk for bone loss.
In fact, higher, more optimal vitamin A intake increased bone density and reduced bone
fractures in senior women...read more.
More Information on Vitamin A
Why Take Vitamin A? - (a brief scientific review)
Vitamin A, Safe, Effective and Necessary For Pregnant Women
SuperNutrition Review #6 - Vitamin A - (a more in-depth review)
