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FEATURED STORE

Lassen's Natural Foods & Vitamins

Ventura, CA

Lassen's  Natural Foods & Vitamins has nine locations around California, including this month's featured store in Ventura.  The company has been in business for over 37 years, and is committed to serving California with the finest natural foods and supplements available.

Lassen's best sellers are the PreNatal Blend and the Simply One Prenatal multi-vitamins.

Janet and Marci work at the Ventura store and are great SuperNutrition supporters. Janet has been interested in natural health and made the move to involve herself in a public setting to help those she meets by doing what she loves. Marci appreciates the fact that she can take control of her own health by working in and being associated with natural living. Marci says she's also grateful for all the education that goes on while working in her position.

As for their own SuperNutrition favorites, Janet is still trying out everything and getting acquainted with our selection, but Marci really likes the Perfect Blend.

Click here for past featured stores

NEW PRODUCT HIGHLIGHT:

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Simply One 50+ for Men & Women

Introducing the new one-per-day multi-vitamin specifically designed for women and men over the age of 50.

  • Extra protection for heart, memory, eyes & immunity
  • 200 mg calcium & 1,000 IU vitamin D
  • Nutritional Herb-Greenfood blend
  • Learn More

FEATURED NUTRIENT:

Vitamin A

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SuperNutrition Multi-vitamins Now Have More Vitamin A!
In 2002, we lowered the retinol vitamin A in our multi-vitamin formulas to 500 IU. We did this because two studies raised concerns that Daily Value potencies of vitamin A (5,000 IU) might cause bone loss in senior women1,2. Many companies, including SuperNutrition, chose to lower the vitamin A content of their products, or to switch from true retinol vitamin A to the nonessential antioxidant beta-carotene, until further studies were conducted to clarify the findings.

Research has recently been completed that puts to rest any concerns about vitamin A 3. The 2002 studies were calculations derived from a questionnaire-based analysis of the participants’ diets, meaning that they depended on the memory and accuracy of the participants in filling out forms that estimated what they ate. The new research was based on much more accurate blood-test measurements of vitamin A. These recent, more rigorous tests confirmed that retinol vitamin A does not pose a risk for bone loss. In fact, higher, more optimal vitamin A intake increased bone density and reduced bone fractures in senior women...read more.

More Information on Vitamin A

Why Take Vitamin A? - (a brief scientific review)
SuperNutrition Review #6 - Vitamin A - (a more in-depth review)