Science

Scientifically Validated Potencies It started with a formula created by SuperNutrition. One based on the latest science, one that was balanced and effective, one that reflected the high potency theories of Linus Pauling and the cellular nutrition theories of Richard Passwater.

Scientifically Proven

bioavailability:
usp vitamins

We feature USP nutrients, because over 200,000 published studies confirm their beneficial effects and their bioavailability.

USP stands for United States Pharmacopeia, which is the established raw material standard that confirms that the nutrient is pure, safe, and a perfectly formed, bio-identical replica of the same molecule found in foods, or in the case of folic acid, a version of the vitamin that is far more stable and maintains potency much longer than the same nutrient found in foods.

USP nutrients offer the advantage of being a concentrated form of nutrients so that fewer tablets can provide more nutrients to supplement a deficient diet. This benefit is important because over 90% of Americans have nutritionally inadequate diets and those that try to eat well have to contend with environmental and other stresses that can increase the need for essential nutrients. Further, studies show that US topsoil has become grossly depleted of nutrients, so that even organic fruits and vegetables in the US may have as much as 85% less vitamins and minerals than were found 100 years ago. The need is even greater when one will benefit from higher nutrient potencies that address specific health concerns, such as bone and heart heath.

Community Nutrition Mapping Project, CNMap, Version 2. United States Department of Agriculture.
http://ars.usada.gov/Services/docs.htm?docid=15656
http://www.ion.ac.uk/information/onarchives/soilmineraldepletion Rio Earth Summit, 1992

SuperNutrition dissolves faster due to our proprietary fiber wicking.

Vitamin B6:
Reduces pms
symptoms

Vitamin B6 reduces PMS symptoms.

In this study of 630 women, PMS discomfort was reduced for 24% of those who took 40 mg/day; PMS discomfort was reduced for about 68% of those who took 100 to 150 mg/day; and PMS discomfort was reduced for about 79% of those who took 150 to 200 mg/day. PMS reduction increased over time and was greatest by the third menstrual cycle.

vitamin a,
(retinol) and
pregnancy

A study of 736 pregnant women showed that vitamin A (retinol, not beta-carotene) deficiency was associated with a 74% increased chance of preterm delivery and an 82% increased chance of anemia. Total vitamin A intake from food and supplements combined should be at least 770 mcg (2,500 IU) during pregnancy. The safe upper limit for vitamin A during pregnancy has been determined to be 3,000 mcg RAE (10,000 IU).

vitamin k2:
the healthy heart
breakthrough

The ground-breaking Rotterdam Study showed that a higher daily intake of vitamin K2 (MK-7) was associated with beneficial effects on overall cardiovascular health that were considerably better than those with the lowest daily dietary vitamin K2 (MK-7) intake. Those that consumed the most vitamin K2 also maintained cholesterol levels.

The higher the intake of vitamin K2 (MK-7), the less uncarboxylated (inactive) osteocalcin (ucOC) and matrix gla protein (MGP) there are. More vitamin K2 therefore equals more carboxylated (activated) osteocalcin and MGP, which when activated properly guide calcium into bones and teeth. Higher potency vitamin K2 further promotes normal arterial flexibility.

iodine for
prenatal
health

Baby's IQ depends on mom's normal thyroid function and getting enough iodine during pregnancy and lactation. The Institute of Medicine (IOM) recommends that while (non-pregnant) people get at least 150 mcg of iodine/day, pregnant women should get 220 mcg/day during pregnancy and 290 mcg/day during lactation at minimum.

Several studies have shown that when women are deficient in iodine during pregnancy and lactation their children had such problems as lower IQs at age 8 and worse reading ability at age 9.

To allay any fears of overdose, the IOM also states that the tolerable Upper Limit (UL) for iodine is 1,100 mcg per day.

adult daily value = 150 mcg
pregnant women daily value = 220 mcg
lactating women daily value = 290 mcg

*These statements have not been evaluated by the U.S. Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.